Sunday, September 24, 2017
Tuesday, August 22, 2017
Fake Artists and Fake Streams: Fact or Fiction?
Fake Artists and Fake Streams: Fact or Fiction?
Many irreputable entrepreneurs are now "selling streams" on services such as Spotify
Many irreputable entrepreneurs are now "selling streams" on services such as Spotify
| By Sergey Bludov (more articles from this author) 2017-08-02 |
|
Imagine being a young artist trying to find an entrance into the music industry, dreaming of developing a successful career. Think it's hard to execute? Well, that may be the understatement of the year. For many new talents, the initial complexities and frustrations involved in trying to build a fanbase and attempting to get noticed by the industry are more than enough to make them give up before their career even starts. Yet some new artists come out of the gate with a first recording that almost immediately kicks into high gear, reaching tens of thousands or even millions of streams within a short amount of time.
Why do some talented artists find success right away, while others linger in obscurity for years (or forever)? Sometimes this occurs for the purest and most beautiful of reasons, when an incredible artist releases the right song at the right time, striking a nerve with a massive demographic and snowballing quickly into a smash hit. But this is not always the case. Unfortunately, there are many allegations about "fake artists" and "fake streams" that are causing even the most seasoned industry veterans to question the validity of many actions within the digital music world.
It was industry blog Music Business Worldwide, which first suggested 'fake' artists on Spotify. It appeared the streaming platform was paying producers a flat fee to create tracks for its playlists, while retaining control of the master copyright with the potential for publishing to be negotiable, instead of legitimately licensing the content and paying out royalties to the music owners. It's important to note that Spotify has recently issued an absolute denial of these allegations, issuing a statement saying: "We do not and have never created 'fake' artists and put them on Spotify playlists. Categorically untrue, full stop."
But wait, there's more. Many irreputable entrepreneurs are now "selling streams" on services such as Spotify, allowing either new or established artists to ramp up their number of plays through the fraudulent use of bots. And at a relatively small cost. You want 1,000 Spotify plays? Just pay $5. And if you want to register 2 million Spotify plays, simply fork over $2,250. And sadly, this rampant problem isn't isolated to Spotify. A quick Google search will bring up options to purchase "fake YouTube streams", "fake SoundCloud streams", and others.
So, how can anyone trust the statistics around streaming plays for new artists? The unfortunate reality is that these scammers have created an entirely new market by selling fake markers of success in the modern music industry, and the ramifications are massive. For one, services such as Spotify pay royalties. And even though per-play streaming revenue for rights owners is infamously low, it's still important to run the numbers. Spotify's blended per-stream payout rate is approximately $0.005 to $0.006. Therefore, 10,000 streams would garner about $50-$60. Considering the fact that 10,000 fake streams can be purchased for about $50, a person who utilizes these spurious tools would actually be able to earn a $10 profit while increasing the profile of an artist at the same time.
Additionally, artists with falsely-boosted profiles will still gain the attention of record labels and the rest of the music industry, even though the data is fake. When an artist who has reached millions of Spotify streams contacts a label, management company or publisher, they're very likely to find interest, even if they have little or no actual fanbase.
Of course, the problem is not new and streaming services have anti-fraudulent measures in place. Spotify, YouTube and other platforms systematically monitor consumption on the service to detect sudden surges of activity that are often associated with fraudulent activity.
Still, this massive industry problem cannot be solved in a day. And the only way to battle "fake technology" is with exceptional and authentic technological solutions, developed to rise above the new wave of enhanced boosting schemes and ensure that stats are correct. We must use advanced technology to remove "fake streams" and "fake news" from the industry, thereby providing the guarantee of genuine data, while ensuring that royalties are distributed only to legitimate copyright holders.
Why do some talented artists find success right away, while others linger in obscurity for years (or forever)? Sometimes this occurs for the purest and most beautiful of reasons, when an incredible artist releases the right song at the right time, striking a nerve with a massive demographic and snowballing quickly into a smash hit. But this is not always the case. Unfortunately, there are many allegations about "fake artists" and "fake streams" that are causing even the most seasoned industry veterans to question the validity of many actions within the digital music world.
It was industry blog Music Business Worldwide, which first suggested 'fake' artists on Spotify. It appeared the streaming platform was paying producers a flat fee to create tracks for its playlists, while retaining control of the master copyright with the potential for publishing to be negotiable, instead of legitimately licensing the content and paying out royalties to the music owners. It's important to note that Spotify has recently issued an absolute denial of these allegations, issuing a statement saying: "We do not and have never created 'fake' artists and put them on Spotify playlists. Categorically untrue, full stop."
But wait, there's more. Many irreputable entrepreneurs are now "selling streams" on services such as Spotify, allowing either new or established artists to ramp up their number of plays through the fraudulent use of bots. And at a relatively small cost. You want 1,000 Spotify plays? Just pay $5. And if you want to register 2 million Spotify plays, simply fork over $2,250. And sadly, this rampant problem isn't isolated to Spotify. A quick Google search will bring up options to purchase "fake YouTube streams", "fake SoundCloud streams", and others.
So, how can anyone trust the statistics around streaming plays for new artists? The unfortunate reality is that these scammers have created an entirely new market by selling fake markers of success in the modern music industry, and the ramifications are massive. For one, services such as Spotify pay royalties. And even though per-play streaming revenue for rights owners is infamously low, it's still important to run the numbers. Spotify's blended per-stream payout rate is approximately $0.005 to $0.006. Therefore, 10,000 streams would garner about $50-$60. Considering the fact that 10,000 fake streams can be purchased for about $50, a person who utilizes these spurious tools would actually be able to earn a $10 profit while increasing the profile of an artist at the same time.
Additionally, artists with falsely-boosted profiles will still gain the attention of record labels and the rest of the music industry, even though the data is fake. When an artist who has reached millions of Spotify streams contacts a label, management company or publisher, they're very likely to find interest, even if they have little or no actual fanbase.
Of course, the problem is not new and streaming services have anti-fraudulent measures in place. Spotify, YouTube and other platforms systematically monitor consumption on the service to detect sudden surges of activity that are often associated with fraudulent activity.
Still, this massive industry problem cannot be solved in a day. And the only way to battle "fake technology" is with exceptional and authentic technological solutions, developed to rise above the new wave of enhanced boosting schemes and ensure that stats are correct. We must use advanced technology to remove "fake streams" and "fake news" from the industry, thereby providing the guarantee of genuine data, while ensuring that royalties are distributed only to legitimate copyright holders.
Home » Insider Scoop » Fake Artists and Fake Streams: Fact or Fiction?
|
JACK + ELLA
New post on Music News / Pop Gossip / Reviews / Gigs / celebrity Talk |  |
|
the riot
Musik Radio Promotions
presents
The Riot
Genre: Rock, Alt. Rock, Adult Contemporary
Location: United States
Label: Indie
Website: https://herestheriot.com/
Songwriter/Publisher
Thompkins / Love Makes Me Crazy
Here's The Riot is the pseudonym of singer / song writer Paris Tompkins. Originally from Houston he moved to Los Angeles at the age of 17 to pursue his love of music. He formed the band Slamhound with singer Josh Todd of Buckcherry, playing guitar and singing back up.
Paris was the front man of the band Church of Mars and later made gothic / dark wave music under the name Paris Grim. His musical inspirations are guitar rock bands like Alice In Chains, Nirvana, and Guns N Roses. Here's The Riot has allowed Paris to go back to his rock n roll roots writing about love, hope, anger, freedom, alienation, heartbreak, and being human.
Paris wrote the music for comedian and close friend Tig Notaro's HBO special and has the hit song Love Makes Me Crazy featured on the hit tv show One Mississippi.
Zay P
www.swerrrdmedia.com
I AM WHO I AM
Please send me feedback or simply just rate this song on a scale of 1-10 Thank you & I appreciate your time :)
All constructive criticism is welcomed, We immediately forward all constructive criticism to help our artists, so thank you in advance for taking the time out of your busy day to push play and write down your thoughts.
Do you need a promo like this? Call/text me up 12p-7p @: (631)-704-5749 or visit: www.swerrrdmedia.com
 Artist: Zay P Song Title: Greater Than I Soundcloud Link: https://soundcloud.com/officialzayp/greater-than-i?in=officialzayp/sets/iamwhoiamiTunes Link: https://itunes.apple.com/us/album/i-am-who-i-am-ep/id1261610373?i=1261610986Spotify Link: https://open.spotify.com/track/7Cc7iXuevS4RqfZfVxPN0f Press Release: Zay P is an up-and-coming American artist who’s no stranger to travel. He got his first taste for music in his hometown church, where sang tenor for the church choir. Although When he was 9, Zay, his two brothers, and his parents all moved across the country from South Orange, New Jersey to Ladera Ranch, California due to his father’s work.
It’s hard to remain outgoing and be expressive when you’re in a new place and you don’t know anyone or anything about this new place’s culture. The feeling of alienation he got from being the only person of color in his school pushed him into being more of an introverted person. Zay spent most of his time inside playing various video games on different as a way to escape from his new reality, games like Super Smash brothers and Call of Duty are still today two of his favorite games. Zay P, now a graduate from Pace University, his parents alma-mater, has his sights set on breaking into the industry with his first debut project “I Am Who I Am” released to Apple Music and Spotify.
Here he presents hip hop with an almost nostalgic feeling, he doesn’t sound like any other artist in his generation, in fact he flows more like an MC out of the 90s. In the song, “Greater Than I”, we hear the artist proclaim his motivation for being in the industry and his goals for the future. With “I Am Who I Am” being his first project, a lot more can be expected from this artist in the future.
Links: Facebook: https://www.facebook.com/officialzayp/ Twitter: https://twitter.com/officialzaypEmail: zayp.prod@gmail.com
NEW FM RADIO SPECIAL
|
JStar
Artist: JStar
Title: Babylon Children ft Spikey Tee
Label: J Star Records
"Babylon Children" is a cover of Aswad’s powerful “African Children” track
Calling All DJs: If you would like to help, we're asking for a $1 donation or to Red Cross in support of the Grenfell Tower victims.
https://beta.redcross.org.uk/appeal/london-fire-relief-fund
All proceeds from this Jstar EP release will be donated to the Red Cross Fund for the Grenfell Tower tragedy that occurred in London in June 2017
TRACK INFO
J Star & Spikey Tee
Dubmatix Remix
Adam Prescott Remix
Numa Crew Remix
Dub
This updated version is as politically relevant today as it was when originally released 34 years ago in highlighting poverty, housing conditions and inequality.
In light of the Grenfell Tower tragedy I thought the track was appropriate to support this cause, as it occurred very close to the area I spent most of my life in and many of my friends have been affected personally and lost family members.
Spikey Tee’s end vocal coda of “Chant down babylon and help turn the page” adds the importance of making your voice heard in a society that so often sweeps aside the voices of the many in favour of the few
Title: Babylon Children ft Spikey Tee
Label: J Star Records
"Babylon Children" is a cover of Aswad’s powerful “African Children” track
Calling All DJs: If you would like to help, we're asking for a $1 donation or to Red Cross in support of the Grenfell Tower victims.
https://beta.redcross.org.uk/appeal/london-fire-relief-fund
All proceeds from this Jstar EP release will be donated to the Red Cross Fund for the Grenfell Tower tragedy that occurred in London in June 2017
TRACK INFO
J Star & Spikey Tee
Dubmatix Remix
Adam Prescott Remix
Numa Crew Remix
Dub
This updated version is as politically relevant today as it was when originally released 34 years ago in highlighting poverty, housing conditions and inequality.
In light of the Grenfell Tower tragedy I thought the track was appropriate to support this cause, as it occurred very close to the area I spent most of my life in and many of my friends have been affected personally and lost family members.
Spikey Tee’s end vocal coda of “Chant down babylon and help turn the page” adds the importance of making your voice heard in a society that so often sweeps aside the voices of the many in favour of the few
Julian Taylor Band
Artist: Julian Taylor Band
Title: Just A Little Bit
Label: Aporia Records Inc
Genre(s): Funk / R&B / Soul / Pop
VIDEO https://youtu.be/NkNrml2EtPA
Julian Taylor Band -- "Just A Little Bit" (Aporia): Here's a song with teen spirit that smells and sounds like a summer hit.
It is also a song that is finding fans globally via Spotify and the Internet. Delta Radio in Hamburg is all over it, Sirius XM loves it, CBC Radio One picked it as song of the week recently and some kid in Russia heard it, loved it and synced it to the accompanying video that he got from who knows where. Julian co-wrote "Just A Little Bit" with Kinnie Starr and Jeremy Elliott and it's his first big chance since Staggered Crossing staggered home for good.
Website: https://juliantaylorband.com
Facebook: https://www.facebook.com/thejuliantaylorband/
Twitter: https://twitter.com/jtaylorband
Instagram: https://www.instagram.com/juliantaylorband/
Soundcloud: https://soundcloud.com/juliantaylorband
__
DOWNLOAD MORE MUSIC
Add additional genres to your account.
Visit here to update your genre selections.
http://www.rdxpromo.com/rdx-subscribers
Website: https://juliantaylorband.com
Facebook: https://www.facebook.com/thejuliantaylorband/
Twitter: https://twitter.com/jtaylorband
Instagram: https://www.instagram.com/juliantaylorband/
Soundcloud: https://soundcloud.com/juliantaylorband
Title: Just A Little Bit
Label: Aporia Records Inc
Genre(s): Funk / R&B / Soul / Pop
VIDEO https://youtu.be/NkNrml2EtPA
Julian Taylor Band -- "Just A Little Bit" (Aporia): Here's a song with teen spirit that smells and sounds like a summer hit.
It is also a song that is finding fans globally via Spotify and the Internet. Delta Radio in Hamburg is all over it, Sirius XM loves it, CBC Radio One picked it as song of the week recently and some kid in Russia heard it, loved it and synced it to the accompanying video that he got from who knows where. Julian co-wrote "Just A Little Bit" with Kinnie Starr and Jeremy Elliott and it's his first big chance since Staggered Crossing staggered home for good.
Website: https://juliantaylorband.com
Facebook: https://www.facebook.com/thejuliantaylorband/
Twitter: https://twitter.com/jtaylorband
Instagram: https://www.instagram.com/juliantaylorband/
Soundcloud: https://soundcloud.com/juliantaylorband
__
DOWNLOAD MORE MUSIC
Add additional genres to your account.
Visit here to update your genre selections.
http://www.rdxpromo.com/rdx-subscribers
Website: https://juliantaylorband.com
Facebook: https://www.facebook.com/thejuliantaylorband/
Twitter: https://twitter.com/jtaylorband
Instagram: https://www.instagram.com/juliantaylorband/
Soundcloud: https://soundcloud.com/juliantaylorband
Subscribe to:
Posts (Atom)